BET Hip Hop Awards x Complex Networks

Role: Creative Strategist

At Complex, I sold in branded content and wrote editorial promo pieces for the BET Hip Hop Awards, featured on Complex.com. By bridging advertiser needs with authentic cultural storytelling, these features highlighted artists, moments, and brand partners in a way that resonated with both audiences and the platform’s editorial voice.

Impact: Editorial promos and branded features drove advertiser integration on Complex.com while maintaining authenticity to culture, strengthening Complex’s position as a cultural bridge.