Netflix – Fear Street: The Prom Queen

Senior Strategist | Wild Card Creative Group

The Challenge

Launch Fear Street: The Prom Queen as more than a film release—make it feel like a cultural prom night event. The campaign needed to resonate with Gen Z (who treat prom like a memeable ritual), horror fans (who know their slasher canon), and Netflix’s broader audience, all while breaking through an oversaturated streaming landscape.

My Role

As Senior Strategist, I translated culture into campaign blueprints and directly shaped execution:

  • Trend Research: Uncovered promposal trends, nostalgia aesthetics, and TikTok editing formats to ground creative in fan-first behaviors.

  • Slasher Genre Fluency: Briefed creatives with references from 80s horror to inform tone, kills, and Easter eggs.

  • Moment Mining: Surfaced the tiara kill, rivalry dance-off, and Falconer twist as creative tentpoles for trailers, memes, and fan edits.

  • Influencer & Creator Curation: Handpicked LGBTQ+, horror, and Gen Z–leaning creators to attend the IRL event, seed content, and amplify campaign moments across TikTok and Instagram.

  • Creative Briefing: Developed campaign territories (“Crowns Before Carnage,” “Promposals Gone Wrong”) to guide design, copy, and content across platforms.

Campaign Execution

  • Netflix Marquee Takeover: Activated the iconic Netflix marquee to spotlight the premiere, instantly cementing cultural relevance.

  • IRL Prom Night Experience: Produced an immersive prom event with dance floor, photo opps, and slasher-inspired surprises—turning film themes into a tangible fan experience.

  • Influencer Integration: Curated creators amplified the event through organic content, TikTok POVs, and Instagram coverage, extending the experience beyond attendees.

  • Platform-Specific Creative: Adapted campaign beats into meme-ready TikToks, Instagram nostalgia edits, and YouTube slasher-style pre-roll.

Impact

  • Made It an Event: The combination of marquee takeover, creator-driven content, and the prom experience transformed Fear Street: Prom Queen from a streaming release into a cultural happening.

  • Media: “Netflix‘s Fear Street: Prom Queen has allowed fans to immerse themselves in high school nostalgia — onscreen and in real life.” — The Hollywood Reporter

  • Fan Credibility: Campaign tone, kills, and references resonated with genre-savvy audiences, praised for balancing camp, gore, and nostalgia.

Reflection

This campaign wasn’t just about selling a horror movie— it was about staging prom night across every dimension: digital, physical, and cultural. From influencer-curated content to slasher-informed creative briefs, we turned Fear Street: The Prom Queen into a night fans couldn’t stop talking about.