STARZ Power 10th Anniversary — Webby Nominee

Role: Senior Social Strategist (CM for this one 🤌🏽)

For STARZ, I worked with a passionate team of entertainment junkies to execute a campaign to celebrate the 10th anniversary of the Power franchise by meeting fans where they already lived—YouTube and Facebook comment sections. I moderated lives, jumped into conversations, and amplified fan voices, creating a genuine two-way dialogue during the Power Choice Awards. The work earned a Webby nomination, and its success directly led to me building the comprehensive Power Universe social playbook spanning each spin-off show.

Impact: Earned a Webby nomination for interactive fan engagement and laid the groundwork for the Power Universe social playbook used across all spin-off shows.