Vanmoof E-Bikes NYC Style Guide
Role: Creative Strategist
For VanMoof, the e-bike disruptor already linked to wellness, the goal was to expand into lifestyle. At Complex, I helped design a city tour of New York featuring two cultural tastemakers biking to their favorite spots on VanMoofs. The story was amplified through paid distribution on Instagram and X, plus shoppable editorials on Complex.com, bridging performance marketing with authentic cultural storytelling.